Dermal Filler Workshop
IAPAM Announces Top 5 Beauty Trends for 2010: DIY is out, doctors are
Botox cosmetic procedures to ultrasound fat reduction will continue to pursue surgical options in 2010. Beverly Hills plastic surgeon Dr. Payman Simoni, okay. "In the absence of light at the end of the tunnel for our troubled economy, 2010 will have a very clear shift towards non-invasive procedures, because these procedures are low cost and recovery time is much smaller. People are worried about taking too much time away from work in an economy is not synonymous with job security, " Simoni said. Therefore, focusing on growth areas of treatment, using proven techniques for marketing companies and participation in training, physicians can expect continued growth in 2010 Medspa.
1. Decrease DIY: medical repositioning vocational training
IAPAM Aesthetic Medicine Consumer Study, women who responded in the United States, aged 21-60 in their perception of the different procedures of aesthetic medicine. In apparent reaction to the medical spa industry is not regulated, 78% of women rated credentials medical as very important when choosing a provider of beauty treatments. "The results clearly indicate that most women worry about their safety when choosing aesthetic procedures, which is a great opportunity for doctors who wish to develop their practice of beauty, "says Jeff Russell, Executive Director the IAPAM.
Add to that the recent wave of DIY disasters recorded in both the online and print and television, and the outlook for patients to seek more trained doctors to provide minimally invasive procedures such as Botox, dermal fillers, laser hair removal, chemical peels, microdermabrasion, medical, etc.
"Incidents like these to show the public that these are medical procedures, and there is no safer place that doctors trained in aesthetic practice, "said Russell." So in 2010 we are increasing the space available for training doctors in our Aesthetic Medicine Symposium Botox and dermal filler Bootcamps, "says Russell. After completing the formation of Botox, the potential of IAPAM and other professional associations, doctors are placed to offer these procedures to both its existing database of patients, and the capture of the ascending part the anti-aging market who fear the risks of DIY medicine.
2. Cosmetic injections: Always the selection procedures on the scalpel
Dr. Theodore Corwin, widely recognized plastic surgeon in California, offers an excellent summary in the continued success of injectables. "Although that cosmetic surgery procedures has slowed markedly in 2009 and do not see many changes in 2010, minimal invasive procedures such as Botox and fillers, will continue steadily. "Dr. Corwin continues," despite the economy seem to be terrible patients able to find a few dollars more for their correction Botox. "Dr. Simoni is based on the observation of Mr. Corwin." The competitive labor market may be forcing many people to seek help from cosmetic surgery to look younger and fresh, because the popularity of injectables such as Botox. "
Interestingly, while Botox is still "king" there is more competition ahead. In 2009, Dysport is approved for cosmetic use in the United States, offering a choice to consumers interested in a product of botulinum toxin. In addition, two products are more competitive than could be approved in 2010 and Xeomin Purtox.
Dr. Corwin also adds that " rates have been very successful this year and will probably continue next year. "An interesting change is the number of charges in the syringe. Radiesse is now available in 0.4cc, 0.8cc and 1.5cc, so that patients can choose whether they want a little touch up or a big change. They also said it added Juvederm to injections of local anesthetic is charging a little less painful. "
Finally, the loads such as 2009, approved Sculptra, allowing doctors to perform non-surgical facelift almost. Veseleny Keith, editor of the Health and Beauty believes that "most non-surgical procedures using fillers are being developed for that patients have a non-surgical option for almost all needs. "
3. Medical Weight Loss Management: A key growth area for doctors
Globally, the World Health Organization WHO estimates that 400 million people were obese and 78 million Americans are considered obese. This number should increase to 700 million worldwide by 2015. To address this epidemic is the proposed universal weight control by doctors more and more international. People are tired of the yo-yo and special meals are directed to doctors to help you lose weight permanently. Thus doctors are in a unique position to capture this market with effective strategies for weight loss because they already have the trust of their patients.
Therefore, for meet the expected growth of the market as organizations proactively forming IAPAM doctors medicine programs for weight control in 2010. medically supervised programs such as IAPAM, includes an overview of the program hCG protocols and best practices; VLCD / LCD diet programs, programs, diet replacement food, the ketogenic diet program based on the use of injections B6/B12 weight loss and use of diet pills and prescription lipase inhibitors weight loss (Xenical (TM), Meridia (TM), etc.).
4. Body Shaping: invasive new technologies, it offers huge progress
In speaking to both Mitchell Chasin and Jeff Russell, the market for remodeling the body will increase significantly in 2010.
Mitchell Chasin, director Reflections of the respected medical center for skin and of the Council, said the new year will see a new frontier in the body of the configuration. New ways of operating new of ultrasound in lipolysis, the use of cryolipolysis, patients now have a number of non-surgical options for body sculpting.
Mr. Chasin part "There is a lot of points to draw the horizon, all with the possibility of changes in the body completely non-invasive skin. Some of them are already on the surface, as Zeltiq device, which uses cryolipolysis (cooling the fat cells) to remove the fat cells of the body without damaging the skin, muscles or nerves. Zeltiq is currently approved by the FDA for the cooling of the skin and will soon receive approval for the removal of fat.
These and other devices will be available this year and represent a clear indication that aesthetics is the position. The two things to me are the most affected by downtime is minimal results and large. Zeltiq devices like we can help make a significant difference in appearance and focus on his life quickly. "
Jeff Russell, Executive Director, Mr. Chasin IAPAM Echos forecasts, particularly with regard to the reduction of fat. Jeff Envisons Syneron Velashape, and potential new entrants: Ultrashape and Liposonix, will be "more options for those who have localized fat and are looking for minor remodeling of their bodies."
However, Jeff said that for more "efficient contouring machines laser assisted lipolysis as the Cynosure SmartLipo and SlimLipo Palomar and ultrasound Vaser base, offer the best results. "
"We all would like a" zero-invasive "through the remodeling of the body, but results just are not there yet with these options completely noninvasive (ie, Zeron, UltraShape, Velashape), "says Russell.
In Ultimately, Dr. Jeff Chasin and agree that technological advances in degreasing equipment "will allow this treatment to regain their popularity." From of Zeltiq and Ultrashape and Liposonix Zerón of these new options dramatically cut reposition non-invasive body treatments as one of most popular cosmetic surgery. Dr. Simoni accepted. "Many companies recently invested in laser liposuction that promises a less invasive alternative to traditional liposuction. I think [New lasers and other technologies] assistance procedures Liposuction Liposuction may be performed to re-establish the first plastic surgery procedure she has already known. "
5. Cosmetic Dentistry: Advances best capture the aesthetic medicine market
Dr. Thomas Connelly, NYC famous cosmetic dentist, sees a great opportunity for dentists to capture part of the aesthetic medicine market. "We are seeing progress whitening dental fast. Usually, the oxidizing agents were suspended in glycerol and applied to the tooth enamel. The oxidant (usually a form of peroxide) diffuses in the enamel of glycerin. Glycerin is slow! Find new methods, such as paints, aerosols and new developments in applicators to accelerate the process of obtaining the oxidant in the enamel faster.
Mr. Connelly also points out that "with more recent compositions of porcelain (Ivoclar Emax) Veneer porcelain crowns and bridges, which allows dentists [] to build bridges between porcelain (no metal below) that seem more real than ever. As more and more dentists perform cosmetic procedures, the level of excellence expected by patients, and performed by leading cosmetic dentists is amazing. At now I'm using a potter outside Paris, France, to stay ahead of my competition New York!
Conclusion
A survey of 2227 U.S. adults published in December 2009 by Harris Interactive on behalf of RealSelf.com, revealed that more than half of all adults (54%) would choose cosmetic work if money was not a concern. In order to capture this market, physicians should focus on: the silhouette injectable cosmetic treatments, technology of non-invasive lipolysis, and medically supervised weight loss programs, and make sure they are well trained in all procedures offered.
For more information on the Calendar IAPAM 2010 Medical Symposia Aesthetic, medical training Starting injectables practice workshops or seminars for the medical management of weight, please visit http://www.iapam.com or contact Jeff Russell, Executive Director, IAPAM 1-800-219-5108, ext. 705 info@theiapam.com .
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About the Author
Leslie Marshall is the IAPAM’s Online Media and Research Specialist.
Leslie is responsible for crafting and managing the IAPAM’s internal and external communications including: producing our member newsletter,editing The Aesthetic Medicine News, creating association press releases, augmenting website content, writing industry articles, managing our online reputation, partnering on social networking strategies, and developing varied means to effectively keep members, industry professionals, and the media informed about the association and the industry. Additional responsibilities include: verifying industry facts and information and making the results available to our members.
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